https://www.thelaurawilusz.com/home daily 1.0 2021-06-05 https://www.thelaurawilusz.com/contact daily 0.75 2021-06-14 https://www.thelaurawilusz.com/pageme daily 0.75 2021-06-14 https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b509ac9be80712995e3baa/1623704082956/Screen+Shot+2021-05-31+at+9.06.55+AM.png ME - That’s my face I like solving problems, learning new things, meeting new friends, foraging, dancing, dive bars, puppies, and olives. https://www.thelaurawilusz.com/resume daily 0.75 2021-06-14 https://www.thelaurawilusz.com/work daily 0.75 2021-06-03 https://www.thelaurawilusz.com/work/schuil-coffee-co monthly 0.5 2021-05-30 https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b2f993652a5e7ed4652b00/1622368492246/schuil-logo-lockup-cream.png Work - Schuil Coffee Co. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b3432a6f436352074aa82b/1622368492253/Screen+Shot+2021-05-29+at+6.50.11+PM.png Work - Schuil Coffee Co. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b343450a2abd6b9e9a644e/1622368492256/Screen+Shot+2021-05-29+at+7.49.18+PM.png Work - Schuil Coffee Co. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b347a452609310a175e129/1622594798963/Screen+Shot+2021-05-29+at+11.13.45+PM.png Work - Schuil Coffee Co. - Packaging - 12oz bags They needed two bags for flavored and unflavored, with a label system that could accommodate hundreds of varieties. The labels also had to be rapidly customizable with the rigid, low-tech software that operates their in-house label printer. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b3488140d1636143f80e39/1622368492281/Screen+Shot+2021-05-29+at+8.35.36+PM.png Work - Schuil Coffee Co. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b349473717d7540bb1f046/1622368492288/Screen+Shot+2021-05-30+at+1.13.29+AM.png Work - Schuil Coffee Co. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60bad9d3fd1ccf6a18c67cce/1622858345209/IMG_7682.jpg Work - Schuil Coffee Co. - The bags have an opaque, satin finish, with cut outs through to the raw substrate behind the gold details. This made those areas metallic, almost like a foil stamp. I also added a spot gloss to the logo for a textural element. These print choices brought a cost-effective, premium feel to highly templated bags. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b3563776445555978718fd/1622368492291/105280385_2985926694776965_127155032444800560_n.jpeg Work - Schuil Coffee Co. - I decided to break the flavored coffees up into 5 brightly colored categories (chocolate, nutty, spiced, cream, and fruit). This helped show variety within the flavored bags at a glance, without relying on excessive colors or cumbersome imagery. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b35a4d4d872516fe105065/1622368492297/149486517_3627334803969481_5906112816793693656_n.jpeg Work - Schuil Coffee Co. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b349ff52609310a175f6da/1622364292457/Screen+Shot+2021-05-29+at+7.23.04+PM.png Work - Schuil Coffee Co. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b350dbbe5ecf21b355441e/1622364405615/115825392_3060201560682811_7447766355434864384_n.jpeg Work - Schuil Coffee Co. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b35af26c8d21647f78b7a1/1622368492294/120202955_3252507684785530_7183774255338042600_n.jpeg Work - Schuil Coffee Co. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b34b7ee318315896157bf6/1622368492362/Screen+Shot+2021-05-29+at+5.27.40+PM.png Work - Schuil Coffee Co. - I helped design their website too. Check it out here. https://www.thelaurawilusz.com/work/farmhaus-cider-co monthly 0.5 2021-05-25 https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60add094c24cce53c941eb25/1622003876613/mo+jb+laura.jpg Work - Farmhaus Cider Co. - FUN FACT! Farmhaus was my very first freelance client back in 2014. At the time they were two startlingly ambitious, cider-obsessed, full-time accountants figuring out how to DIY an ancient barn into a production facility and taproom on nights and weekends. They had two working recipes and I had been legally allowed to drink for just two years. << Weekly meetings at Founder’s were a joy. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60add8c7135c785ab2f05ac0/1622005976510/fh-first-logo.png Work - Farmhaus Cider Co. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60add87b1e845867d530bbcd/1622005905986/fh-og-logo.png Work - Farmhaus Cider Co. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60add8abe75360021838a238/1622005940629/logo-inspo.png Work - Farmhaus Cider Co. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60ade43a43e8582754fd4524/1622007317879/Screen+Shot+2021-05-25+at+10.22.49+PM.png Work - Farmhaus Cider Co. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60ade43a43e8582754fd4521/1622007276234/Screen+Shot+2021-05-25+at+10.22.37+PM.png Work - Farmhaus Cider Co. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60adc90e5bf8536e59e1aa6c/1622001949927/logo-CREAM-cutout_fh020821.png Work - Farmhaus Cider Co. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b482e2827a592b688a6dae/1622594740507/bwlogo.png Work - Farmhaus Cider Co. - Logo We wanted to maintain the recognition we’d built upon the original logo, so keeping a pseudo-vintage script was a must. I hand-lettered this new logotype to feel more authentic and delicious, with soft, fluid connections and a more iconic F. The emblem shape we had before was rigid, mechanical, and generic. I improved the ownability through flexed lines and subtle x-axis asymmetry. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b49897dcd9f66be2722f84/1622448336585/mwn-animation_fh052521.gif Work - Farmhaus Cider Co. - Packaging 3 tangible findings: Price point was a pain point for 16oz 4 packs, but an increase for 12oz 6 packs was gravy. Hierarchy and color needed work. Fluorescent cooler lighting reflected too brightly on the small glossy white type laying over the busy background textures. Our basic plug-and-play templates were just plain boring (but we kind of already knew that). https://www.thelaurawilusz.com/work/sparrows-coffee monthly 0.5 2021-05-30 https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b36631754f3e6227c6ff89/1622418100727/logo.png Work - Sparrows Coffee https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b40cb7e69ed007788b611b/1622418100737/Screen+Shot+2021-05-30+at+3.07.22+PM.png Work - Sparrows Coffee - Naming ‘The’ Sparrows worked for their quaint, brick and mortar location, but it felt out of place on a website like Trade. I also knew from experience that nobody actually called it The Sparrows. Inviting someone to meet you there sounds like, “Wanna do Sparrows?” So we nixed the The, an no one flinched. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b40d181dcb1f52ad0bbf52/1622418100740/logo-dark2.png Work - Sparrows Coffee - Logo Translating the warm, whimsical, timeless, and familiar feeling of the space to distant, virgin eyes was the goal. So I looked for a serif that feels lived-in but still current, with quirks. Recoleta hit that sweet spot. I then introduced softer darks and lights and incorporated their beloved bean pods, and voila! https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b41379e747f509c9035aa3/1622418100762/Newsstandblockfront_1800x1800.jpeg Work - Sparrows Coffee https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4138fa274f771befe838f/1622418100766/AllSeasonblockfront_1800x1800.jpeg Work - Sparrows Coffee https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b413a4a5e7e6022b96ff93/1622418100769/Kiandublockfront_1800x1800.jpeg Work - Sparrows Coffee https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4160ca274f771befea1c9/1622418100747/44865303_10156627422497464_3166983857572413440_n.jpeg Work - Sparrows Coffee - Inspired by the mural on the side of the building, I created three loose, abstract paintings that embodied the different feelings with color, shape, and rhythm. We wrapped them around each bag. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b41ec1c81f1253bd0ab2b8/1622418100773/147632277_10158857779852464_1168660117036380377_n.jpeg Work - Sparrows Coffee - Labels & Voice Because the bags themselves have a lot going on, I decided to keep the labels simple. Writing the descriptions was our first exploration into voice. Sparrows shows their know-how with highly detailed profiles that they communicate with experience-centered, evocative language. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b41e39e747f509c903f60b/1622418100776/183824491_10159085681992464_5468587513236017289_n.jpeg Work - Sparrows Coffee - Explaining ourselves Recognizing that emotional cues are atypical in this sphere, I knew we had to spell it out somewhere. So I used the space typically designated for describing the roaster to instead show who we are with light-hearted similes describing the experience of each series. These descriptions change bag to bag, and the highlighted column corresponds with the in hand. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b41eec754f3e6227d0f356/1622418100780/153698752_10158904606687464_4638408772090020448_n.jpeg Work - Sparrows Coffee - A little treat I added this cute little easter egg on the bottom to add a personal connection to every inch of real estate. It has been very well received on Instagram. https://www.thelaurawilusz.com/work/humble-harvest monthly 0.5 2021-05-31 https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b42d3271ea826d88deb647/1622423334929/circle-logo.png Work - Humble Harvest CBD - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b42dfdda68ad5e09e87245/1622423334933/circle.png Work - Humble Harvest CBD - Logomark I took inspiration for the logo from Humboldt County’s steep cliffs, expansive coastlines, and beautiful sunsets. The fence in the foreground combines the idea of a farm, with the initials of the company. Each element is intended to correspond to an area that CBD can benefit. Sky=Mind, Earth=Body, Water=Spirit. These correlations show up in Humble Harvest’s language. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4340b3ca1b14e7d1b07d7/1622423334949/CBD-Family-Shot-copy.jpg Work - Humble Harvest CBD https://www.thelaurawilusz.com/work/statera monthly 0.5 2021-05-31 https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b43d0bd093263ad5381e26/1622430723048/logo-white.png Work - Statera Cellars - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b43dda39f1e8002430f0db/1622426281376/Screen+Shot+2021-05-30+at+6.37.00+PM.png Work - Statera Cellars - Logo They didn’t originally ask me to rework their logo, but I felt like it could use an update if we were going to totally renovate their shelf appeal. The symbol seen here is the greek symbol for equilibrium, and it was very important to keep because its integral to their philosophy. I decided to truncate and center it so that it could be work as a balanced, standalone mark as well. I also kept the sturdiness of the logotype, but selected a font with more natural-feeling nuance, and I nixed the outline/drop shadow. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4439cda68ad5e09e9c187/1622427411727/goddessig-01.png Work - Statera Cellars - Petillant Naturel First on the list was Pet Nat. She’s their Sparkling Chardonnay with slightly sour, floral notes of citrus blossom and jasmine. She was described as the belle of the ball. Vivacious, bouncy, bright, and playful. They used the word ‘kaleidoscopic.’ So I took that and made her the Goddess of Jasmine and Charisma. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4472863c4315e5edfb114/1622428736170/goddessig-02.png Work - Statera Cellars - Synergy/Imber Next up is Imber. Internally they call her Synergy, because thats what she is: a blend of 3 vineyards chosen specifically because of how well they work together to create a universally lovable table wine — with notes of apple and walnut. She was described as everyone’s confident, dependable, best friend. A perfect complement. They compared her to Hekate, the three-headed, butterfly-winged, pegasus-loving Greek goddess who favors the fortune of mankind. In lieu of 3 heads, I chose three dancing bodies sharing one head, because she is, after all, the Goddess of Cooperation. Some limbs overlap to create a new color, just like the grapes combine to create new flavors. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b44b7802da6a645262ebb9/1622429207346/goddessig-05.png Work - Statera Cellars - Cutis Cutis is their orange chardonnay, meaning the skin is left on the grapes as they ferment. She’s funky, tanniny, and structured —not a universally lovable sweetie pie like the Imber. She was described as a bad ass. Tough, sinewy, regimented, and brave. Definitely not delicate. I decided to make her the Goddess of Fierceness and Snakes, because it felt like the most bad-ass, skin-centric accessory for her to command. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b44c563717d7540bbeb279/1622430723069/goddessig-04.png Work - Statera Cellars - Rudis Rudis is the most natural, untouched Chardonnay they make. Just grapes and time, and whatever happens happens. She is earthy and full-bodied. She was described as feral, innocent, and vulnerable. When asked to free associate with plants and colors, they immediately came up with mushrooms and cornflower yellow. I decided she was the Goddess of Curiosity and the Forest Floor. Mushrooms and yellow, combined with her untamed nature and the Pacific Northwest, made chanterelles her obvious accompaniment. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b44f8c6a770000ae9ae37d/1622430723072/goddessig-03.png Work - Statera Cellars - Multa Multa is a very special wine. 4 vintages of the same grape combine to create a beautifully aged symphony of contrasting characteristics. There’s a lot going on here. They described her as multi-generational, time-oriented, and seasonal. I decided she needed to be the Goddess of The Lifecycle, with seeds sprouting, then blossoming at each extremity. Cut from the same cloth, but presenting a little differently year to year. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4523e31a2b10519b45db1/1622430723075/Untitled-1.jpg Work - Statera Cellars https://www.thelaurawilusz.com/work/bootycorp monthly 0.5 2021-05-31 https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b458d69a0ba90f045e0a7d/1622432470915/bootycorpposter-print.png Work - Bootycorp - Bootycorp Incorporated The debut Bootycorp party was called Bootycorp Incorporated. It was a ridiculously office-themed affair. Defining this style was a bunch of fun. I referenced signature dance moves and trademark outfits of friends in the community for many of the poses and lewks. The event sold out weeks in advance. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b45def71ea826d88e15c52/1622433335656/bootycorpincorporated-ig.jpg Work - Bootycorp https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b45dd6e69ed007788ff6f1/1622433335653/bootycorpincorporated-fb.jpg Work - Bootycorp https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b45c1d588d551848c571e7/1622433335659/bootycorpvipposter-PRINT.png Work - Bootycorp - Very Important People Very Important People was the second Bootycorp event. The party was designed to feel like everyone is a VIP. There was a red carpet, a limo photobooth, and the stage was set up in the middle of the dance floor. This one also sold out real fast. As the night went on, I noticed many party-goers’ outfit choices seemed to emulate the poster. Seeing that play out sparked a lust for influence in me that I still haven’t quite figured out. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b45dbc588d551848c58855/1622433203161/bootycorpvippics.png Work - Bootycorp https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b45dbc588d551848c58852/1622433154478/bootycorpvipposter-PRINT2.png Work - Bootycorp https://www.thelaurawilusz.com/work/steelcase monthly 0.5 2021-05-31 https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b45ffeda68ad5e09eb536f/1622433814833/ARC_Master_Illustration_bluebg_FNL_030121.png Work - Steelcase https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b460524d872516fe1e708b/1622433936042/RTW_Illustration_masks_032621.png Work - Steelcase https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b460aa39f1e8002432ba56/1622433981861/DCV_Illustration_nomask3_032921.png Work - Steelcase https://www.thelaurawilusz.com/work/aib monthly 0.5 2021-05-31 https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b46647d2b07229dd2fd8ed/1622435413734/logo-white.png Work - Air in a Box - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b468c1195f100ad3ec3bc0/1622455902873/logoblack.png Work - Air in a Box - Logo I altered this R for a more friendly detail that echoed the air lines in the mark. The mark is a pretty straightforward combination of air literally in a box, and a postage stamp. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b46952195f100ad3ec4270/1622455902970/layout-head.jpg Work - Air in a Box https://www.thelaurawilusz.com/work/cask-kettle monthly 0.5 2021-06-02 https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4bfa2e69ed00778944b13/1622860194322/Ck_Whole_Animation_Cropped.gif Work - Cask + Kettle https://www.thelaurawilusz.com/work/joven monthly 0.5 2021-05-31 https://www.thelaurawilusz.com/work/orvance monthly 0.5 2021-06-02 https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4d062754f3e6227d9b8c4/1622462570577/bandaid.jpg Work - Orvance https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4d0e1dcd9f66be274e88a/1622462704554/og.jpg Work - Orvance https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4d1a9177ef510d41472e4/1622462907680/rendering.png Work - Orvance - Rendering While I’m not well-versed in 3D rendering software yet, I am proficient in digital painting. So I used that skillset instead to showcase the soft, futuristic gummy patch adhering snugly to a bracket. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4d42a827a592b688e93e5/1622463538019/coffeecup2.gif Work - Orvance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4d461d2b07229dd34bcad/1622463597336/pillow2.gif Work - Orvance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4d3e6d093263ad53fbd39/1622463473836/brushy2.gif Work - Orvance https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4d44852609310a1891a1a/1622463563861/fast-relief5.gif Work - Orvance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4d407195f100ad3f14b5f/1622463517766/coffee-comparison2.gif Work - Orvance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/60ac88e5609403785c83b6be/t/60b4d47bd7e69c46075dd03a/1622463639904/sunmoon3.gif Work - Orvance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thelaurawilusz.com/work/so-mysterious monthly 0.5 2021-06-02